Ally Reeves

Sr. UX Designer & Artist
works @ Code and Theory in NYC
MFA from Carnegie Mellon
Fulbright Scholar in 2009
Follow me on Twitter @allyreeves

explore my portfolio


Ally Reeves

Hi, I'm Ally.

I love crafting functional and exceptional, user-centered experiences that make day to day life easier and fun. I have lived and worked in the US and Asia, and have traveled extensively in Asia, Europe, and the Middle East. My work and my approach to company culture are informed by my experiences in fast-paced digital start-ups, brand and product innovation firms, and my experiences with creativity in fine arts studios around the world. When I'm not at work I draw comics, travel, and read. Reach out to me by email if you'd like to know more:

allyreeves at gmail.com

Work

I design and help facilitate the building of great digital experiences.

  • Goal: Build simple, easy to use interfaces. Speak like a human. Be kind.
  • Process: Minimal iterations, Lean & Practical- a mix- like collaboration, yielding/supporting to teammates strengths/weaknesses; incorporating user-testing and analysis whenever possible. Focused on using the right process: grab the right tool from the tool box! Functional, with light delight and ready to be playful when we can be!
  • A must: Open communication, flexibility, and mindfulness towards removing road blocks. Have a vision. Be ready to be wrong. Say "What's next?" Time towards team is valuable: time towards team creativity is necessary.
  • Currently: UX designer in an agency. Deeply inspired by my past work with Neo
  • Clients: Cannondale, Medicity, Atlantic Heatlh System, NYU, 3M, Turnstone (Steelcase), Pitney-Bowes, Sony, Disney, VW ...etc.

Prototyping

  • I'm using: Axure :robust! and Omnigraffle: flexible! and I built this site using Sublime Text
  • I know about: Wireframes, Prototyping, User Testing, Responsive design, & multiple design and development methodologies. Tried them all :). Proud to be inter-disciplinary and curious. I'm not very good at staying in my box.

Process

  • I'm passionate about: Configuring process and deliverables lightly and thoughtfully for every project. I love user testing (small and large) and also now when to say when on testing: now on with the show! I prefer Agile methodology for anything software-like, with a flexible approach to composing light(small/lean) teams that mix skills to suit each unique project.
  • I'm learning about: Front-end design. I like making things in digital and physical mediums.
  • I write about my current interests on: Medium

Code

  • Proficient in: html, css and I liked using github with a dev team.
  • I like: bootstrap, sublime text, and keynote (for now :D)

Design & Art


    Featured


  • Turnstone iPhone App

     UX design   mobile 

    A case study for the Turnstone MyDesigner app

    Learn more...
  • Cannondale Bikes

     UX design   Responsive 

    Project details are not public at this time

  • Scholastic

     UX design   Responsive 

    Project details are not public at this time

  • Tommy Hilfiger

     UX design   Responsive   fashion 

    Project details are not public at this time


    All Projects


  • Penny Smasher

     art 

    I created a design for one of the plates that will be used in artists Shaun Slifer & Stuart Anderson's Penny Smasher Project.

  • Aetna / Medicity

     UX design   Responsive   healthcare 

    Medicity.com

  • Healthagen

     UX design   Responsive   healthcare 

    Healthagen.com

  • Invest Orbit

     UX design   Hong Kong   Web App   Financial 

    InvestOrbit.com

  • 3M Search

     UX design   search design 

    3M.com

  • Jigsee Video Player

     mobile   India   Start Up 

    With over 10 million downloads and 4 million users, Jigsee made it's mark on the mobile video streaming industry. I worked as lead UX designer and Visual Designer for this product.

    Jigsee's CrunchBase profile

  • Chambers Center for Wellbeing

     UX design   healthcare  Chambers Center
  • Pitney-Bowes Smart Postage & MapInfo Pro.

     user-testing   Web App 

    MapInfo.com

    pb.com

  • The Architectz of Group Genius

     participatory design   Germany 

    i2 Institute

    Architectz of Group Genius

  • Jigsee Video Player

     mobile   India   Start Up 

    With over 10 million downloads and 4 million users, Jigsee made it's mark on the mobile video streaming industry. I worked as lead UX designer and Visual Designer for this product.

    Jigsee's CrunchBase profile

  • AHS Clinical Trials

     UX design   search design   healthcare  AHS Clinical Trials
  • L+M Hospital

     UX design   healthcare  www.lmhospital.org
  • Axis Bank: Brand Strategy

      Brand Strategy   India 

    I worked with Leapfrog Strategy Consulting to activate the Axis brand experience within the home loans application and management process.

    Axis Bank's Home Loans services

  • Digital Film Colorist

     Web Design   India 

    I designed & built a portfolio for a well recognized Bollywood Film Colourist.

    digitalfilmcolourist.com

  • Bablrr: Android App

     mobile 

    Bablrr is the product of an international collaboration between Engineer Thiago Hersan and UX Designer Ally Reeves. We like to help the masses keep their quick txts under wraps when it comes to being monitored on anything other than a basic human scale.

    Watch a Video about how Bablrr works!

  • Partner Apps: UTV, Diseny and Sony

     mobile   India 

    At Jigsee we created white lable video apps for partners like: Sony, UTV/Disney, Jump Games, Reliance Entertainment, and Vuclip. Check out some of our work with UTV:

    UTV on Ovi Store (java)

    UTV on Google Play Store (android)

  • Scale: @ SPACE gallery

     art   installation 

    Scale included 12 total artists and was shown at two galleries: The Space gallery in Pittsburgh, PA and the Trahern Gallery, at Austin Peay State University, TN. Scale’s artists explore the economic downshift in fine arts productions and how it's shaped artists methods & lifestyles.

    See photos from the SCALE exhibit

    Check out or download a PDF about this exhibit!

  • Make Yourself @ Home

     art   Web Design 

    Make Yourself at Home was my contribution to SCALE, an exhibit I curated at the Trahern Gallery at Austin Peay State University in Clarksville, Tennessee.

    Check out the archive and installation
  • The Look See Tree

     art   robotics 

    The Look-See Tree was made possible with a grant from the Carnegie Mellon Robotics Institute, and was part of the Robot 250 program which brought robots to the public arts in Pittsburgh, PA.

  • Flora of Mongolia

     UX design   ethnography   Mongolia 

    This conceptual design reimagines an online herbarium; using storytelling to prompt a deeper exploration of Mongolian Culture.

    Learn more...
  • Southern Fried Masala

     UX design   art 

    A graphic novel: from hand drawn images to hyperlinks, this graphic novel spans multiple generations and crosses international borders.

    Learn more...
  • This Old Bear

     javascript 

    Every time I set out to learn something new I come up with some pretty playful stuff in the process.

    Hear from this Old Bear
  • Fulbright Research: Hawkers of Mumbai, India

     art   ethnography   India 

    In 2009-2010 I received Fulbright/ Nehru grant to travel and work in India. I conducted a year long project aimed at documenting street vendors and their temporary, mobile structures.

    Check out documentation for "The Making of an Informed Portrait"

    Learn more about the Fulbright foundation:

    www.iie.org/fulbright

  • Teaching Art

     art   teaching 

    I've taught a number of college and public arts courses at

    Carnegie Mellon, Pittsburgh Center for the Arts and the Mattress Factory Museum.

  • One Mile Garden: A National Endowment for the Arts Project

     participatory design   art 

    One Mile Garden (OMG) started in 2008, in an on-going effort to catalyze small-scale food production in the city of of York, Alabama.

    Learn more about the One Mile Garden Project

    Check out a Gigapan photo of One Mile Garden Tree Planting

  • The Mobile Museum

     participatory art 

    The Mobile Museum (M.M.)is a portable show space which visited over 20 locations and reached over 2500+ viewers; in person, in spaces in the city of Pittsburgh that were residential and commercial, but typically vacant of public arts programming.

    Learn more about this the Mobile Museum
  • Pedal Postal Express

     participatory art 

    John Pena and I created a free bicycle mail delivery service called the Pittsburgh Pedal Express. We built a wooden mailbox and on it inscribed: “Write a letter to someone in Pittsburgh, drop it in our box and we will deliver it by bicycle.

    Learn more about Pedal Postal Express

    Check out News coverage of Pedal Postal Express

  • Vs. Hawker Prints

     art   India 

    In my research of hawkers during my Fulbright fellowship, I started to created paper-cut images based on categorizations of published articles that portrayed hawkers in 4 key lights: biographical, architectural/urban planning challenge, statistics and instigators of conflict.

    Check out the Vs. Prints

  • Taco Truck

     participatory art 

    Taco Truck was a collaborative street-level project that sold tacos from a fake taco truck facade. We sold out within a few hours.

  • One Mile Meal

     participatory art 

    The One Mile Meal was a "recipe" for a day of activities exploring local food scarcity -or- availability. After a day of gathering food growing naturally or in nearby gardens, participants cook a meal with found foods: discussing food access in their neighborhood.

  • The Hardest Question Ever

     performance art 

    In the summer of 2006, I toured the East Coast as part of a 7 member puppet troupe. Our Performance, The Hardest Question Ever, featured chain-gang inspired music, and took place inside a life-size prison cell covered with hundreds of letters written by death row prisoners in the Northeast, US.

    Check out photos from the Hardest Question Ever puppet show


Process and More...

A variation on Lean & Agile cycles + Being Real

I find that a cycle of full team define periods, along with on-going cycles of sketching with visual designers, testing with prototypes ofearly work, and refining to release are the foundations of work that has gone well. I use some version of this for long term projects; with a strategically sliced down version of that for short term projects.

If you'd like to know more about my process and observations
check out my writing on Medium , follow me on twitter, OR...get in touch!

all rights reserved. allyreeves.2015.